What is Search Engine Optimization?

Search engine optimization (usually shortened to SEO) simply means making your site more attractive to search engines like Google so it will be placed higher on the page of search results. The higher on the page, the more people click on it.

How it’s done

When someone does a search, Google looks for the best sites to answer that search—sites that work well, that are relevant and honest and well liked. You move up by showing Google that your site is one of them. You need:

Good Content. Does your site clearly show what your business is and what you do? Is the information original or is it duplicated on lots of other sites?

Good Reputation. How does your site look to the online world? Do lots of people come to it? Do other sites—including social media sites—pick up material from yours or add links to yours?

Good Programming. Is your site easy to navigate or is key information buried? Does it open quickly? Does it work well on phones?

Altogether, Google uses more than 200 different factors to decide where your site will be placed on their results page, and they tweak those factors almost every day.

Do you need SEO?

If you need your site to generate sales leads and conversions, you definitely need SEO, and to do it well, you need someone who specializes in it. Your specialist can keep up with the constant changes in the search engines, help you develop original content that will build your reputation, and analyze which factors are bringing the right people to your site so you can make more use of them.

For more detail about the way we do SEO to draw the right people to your site, go to What We Do.

We’ve helped a lot of companies get more leads from their websites. Go to Successes find out more.