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Digital Marketing Tips

5 Proven Ways to Increase Site Visitor Page Views

Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.

Improve site visitor engagement

Filed Under: General, SEO, UX

5 Vital SEO Strategies for Small Businesses

Kick-start your small business SEO campaign with these tips!

When you’re a running a small to mid-size business it can be a challenge to keep up with continual changes to the digital marketing and search landscape. But, if you want to remain competitive online or recover from prior penalizations, you’ve got to find a way to prioritize this aspect of your small business’ marketing mix.

Whether you’re looking to finally get moving with SEO on your own or partnering with a trusted digital agency, we’re glad to hear you’re making SEO a priority! Outside establishing a respectable website that looks and functions according to recent best practices, there are many things you can do help move the needle on your SEO campaign.

Filed Under: Local SEO, SEO

Google Analytics: The Swiss Army Knife of Digital Marketing

If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.

Google Analytics help drive website updates

Filed Under: General, Local SEO, SEM, SEO, Social Media, UX

Why You Need an SSL Certificate Now

Having SSL integrated on your website is becoming more imperative these days for many reasons, not the least of which includes a boost in your SEO ranking.

SSL cert benefits

Filed Under: General, SEO

Elements of a Successful B2B SEO Strategy

Over two-thirds of B2B transactions begin with a generic search on a search engine. Therefore, one of the most important elements of a holistic marketing strategy is to establish trust with the prospective buyer, especially when they’ll be searching for your brand or services on a search engine like Google.

B2B SEO keyword planning

Filed Under: General, SEO

How to Optimize Website Images for SEO Benefits

When it comes to using photos on your website or in your blog posts, there are a few steps you should take to make sure each image is properly optimized for SEO. When done correctly, optimized images can help your web pages be found in relevant search queries.

Optimize images for SEO

Filed Under: General

What are Meta Tags? How-To & Best Practice Guidelines

Meta Title and Meta Description Tags

Meta tags are a group of elements that help to “catalog” and describe different components of a website. They are an important fundamental for an SEO optimized website and should follow the latest industry guidelines. To get the most out of the time you spend writing meta tags and to ensure they do their job properly, let’s run through some of the basics.

Filed Under: General

Do This: Enhance Your Blog Posts for Superior SEO Results

SEO Strategies for Website Blog Content

Optimizing your blogs for search engines is key to taking your content to the next level, and proper blog SEO will drive more visibility and traffic to your website. Here are some suggested best-practices to optimize your web content.

Optimize Blog Content with Targeted Keywords

You need a strategic approach to writing about your business’ products and services in each blog post. This involves identifying keywords through:

  • Having a digital marketing partner research appropriate keywords
  • Review competitor web content to determine popular terms/topics
  • Using language you believe prospective customers will use to search for your business

Filed Under: General, SEO, UX

Danger & Reward – What You Should Know About Google Possum & Penguin 4.0

Recent updates to local search rankings and the Google Penguin 4.0 release

Google’s search algorithm released significant updates last month. Did you happen to see a change in your local or organic rankings?

Before you review your traffic and ranking reports for the last 6-8 weeks, you should have a firm grasp of what algorithm changes were made. Not only will you understand the recent changes at a higher level, but you’ll be in a better position to make any necessary updates to your website, Google My Business page and link profile.

Filed Under: General, Local SEO, SEO

4 Steps to Reevaluate Your PPC Campaign Now That Google’s Side Ads are Gone

Assessing your PPC Google AdWords Ads

One of the biggest mistake marketers make is assuming that all of the data from a major study or a recent search algorithm update applies directly to them. Yes, a lot of the vertical stats highlighted in digital marketing case studies and related blog/forum analysis are indeed accurate. However, every marketer, campaign and management style is different and the campaigns that you have set up for your organization are likely much different from the majority of the companies highlighted in those studies.

Filed Under: General

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