Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?
SEO is the practice of improving the visibility of your website within search rankings of Google, Bing and Yahoo. Local SEO is a system that aligns the important information about your business (name, address, phone number and website) as well as your services, office hours and offers across several search engines, local directories, social media profiles and your Google ‘My Business’ page.
Let us give you 3 reasons why local SEO is an important option for your business.
After investing so much time and money in your new website, how do you measure the ROI (Return on Investment)? How do you capture more leads?
The best way to manage your website’s progress is to add Google Analytics to your website. This powerful data-analysis program is installed on over 10 million websites around the world.
Think back to the last time you paid a visit to a website you’d previously visited on a desktop from your smartphone. Your experience interacting with the site in question via a different device almost certainly fell into one of three categories: awful, ok or awesome. Now ask yourself, what exactly was responsible for your rating? If you’re anything like the other 271 million mobile device owners here in the U.S. (91% of whom keep their phones within arms reach 24 hours a day, seven days a week); your critical assessment probably depends on how good of a job that website did of serving itself to your smartphone.
Small Miracles owns and operates five pre-school and daycare centers in Arizona. As a client since the fall of 2010, Small Miracles more recently partnered with our SEO Team to help increase their online visibility and attract new students.
March Pump is a manufacturer of pumps and motors for use in various chemical, industrial, medical, marine, solar and OEM applications. Their website provides site visitors with a unique pump search tool, product details to aid in the decision making/purchasing process, along with a distributor search tool that identifies local contacts for purchasing March Pump products.
When was the last time you conducted a simple Google search for museums, hotels, restaurants, bars or even pizza in your neighborhood? If your answer is ‘not in the last few weeks’, it might be a good idea to conduct a quick search for these simple, straightforward search terms. The results you receive might surprise you.