Google has once again changed the search engine landscape with its latest algorithm update for mobile-friendly websites. This update, launched on April 21st, is designed to improve user experience and respond to the skyrocketing use of mobile devices to access the Web.
Think back to the last time you paid a visit to a website you’d previously visited on a desktop from your smartphone. Your experience interacting with the site in question via a different device almost certainly fell into one of three categories: awful, ok or awesome. Now ask yourself, what exactly was responsible for your rating? If you’re anything like the other 271 million mobile device owners here in the U.S. (91% of whom keep their phones within arms reach 24 hours a day, seven days a week); your critical assessment probably depends on how good of a job that website did of serving itself to your smartphone.