Google has once again changed the search engine landscape with its latest algorithm update for mobile-friendly websites. This update, launched on April 21st, is designed to improve user experience and respond to the skyrocketing use of mobile devices to access the Web.
Responsive Web Design = Better SEO
Think back to the last time you paid a visit to a website you’d previously visited on a desktop from your smartphone. Your experience interacting with the site in question via a different device almost certainly fell into one of three categories: awful, ok or awesome. Now ask yourself, what exactly was responsible for your rating? If you’re anything like the other 271 million mobile device owners here in the U.S. (91% of whom keep their phones within arms reach 24 hours a day, seven days a week); your critical assessment probably depends on how good of a job that website did of serving itself to your smartphone.