While a Google Algorithm Update was the only noteworthy thing going on in May 2020, this turned out to be a massive update that took about 2 weeks to roll out, starting May 4th.
Google Confirmed the Update was Happening
Google confirmed the update was rolling out in a series of tweets on May 4th. While it doesn’t happen every time, it is common for Google to confirm when an update is coming. However, the updates usually take a few days to a week. This update took 2 weeks, with Google sending another tweet confirming it was complete on May 18th.
What is the Update Called?
The algorithm update was simply called the “May 2020 Core Update”. Core updates frequently don’t have nicknames like “Medic”, “Penguin”, or “Bedlam” due to the fact that they typically affect several aspects of the algorithm and a broad range of niches.
Who did the Update Target?
It’s still unclear what characteristics or industries the update targeted, but some speculate that this was an EAT-focused update with smaller sites lacking in brand and link authority being hit the hardest. The prevailing thought is that Google brought their interpretation of EAT signals more in line with how they view a site’s trust (branding and history) and authority (content quality and external sites referencing the source).
Our network of clients saw an average increase of 26% in organic traffic across several industries. This increase was seen in large brands and small sites alike.
How do You Know if Your Site Was Hit?
With businesses reopening and customers beginning to come back, searches and traffic is going to increase naturally. If you saw traffic and interest in your site decline at the start of lockdowns in your area, an increase in traffic could be due to that rather than a result of the update or a mix of both.
However, if you are seeing a decline in traffic and impressions over the passed two weeks, that is likely due to taking a hit in your rankings. If you’re unsure or you need help regaining lost rankings, contact Deep Footprint immediately.