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Digital Marketing Tips

Web Design and the Google Mobile Algorithm Update: What You Need to Know

Responsive design diagram

Google has once again changed the search engine landscape with its latest algorithm update for mobile-friendly websites. This update, launched on April 21st, is designed to improve user experience and respond to the skyrocketing use of mobile devices to access the Web.

Filed Under: SEO Tagged With: Responsive Design

The Effortless Guide to SEO Page Titles and Descriptions

Page title optimization

Search engine optimization (SEO) can seem laborious and overly technical. However, there is one tactic within the reach of beginner SEOs: optimizing page titles and descriptions.

Filed Under: SEO Tagged With: Meta Data, On Page SEO

3 Ways Local SEO Can Boost Your Business

Local marketing through local search optimization

SEO is the practice of improving the visibility of your website within search rankings of Google, Bing and Yahoo. Local SEO is a system that aligns the important information about your business (name, address, phone number and website) as well as your services, office hours and offers across several search engines, local directories, social media profiles and your Google ‘My Business’ page.

Let us give you 3 reasons why local SEO is an important option for your business.

Filed Under: Local SEO, SEO

Why Every Business Website Needs Google Analytics

Google Analytics

After investing so much time and money in your new website, how do you measure the ROI (Return on Investment)? How do you capture more leads?

The best way to manage your website’s progress is to add Google Analytics to your website. This powerful data-analysis program is installed on over 10 million websites around the world.

Filed Under: SEO Tagged With: Conversion Tracking, Goals, Google Analytics

Content Marketing for SEO Success

Content MarketingCase Study: Building a Content Strategy as an SEO Solution for a Real Estate Broker:

Downtown Apartment Company is a boutique real estate broker specializing in properties in the Loop and immediate downtown area. It is a free service where apartment seekers can tour available properties in upscale neighborhoods like the Gold Coast, Streeterville, Lakeshore East and River North. They offer luxury apartments, penthouses, high-end lofts, etc., that are in close proximity to office and home, with easy access to local nightspots and amenities.

Filed Under: Case Study Tagged With: Content Marketing, Content Strategy, On Page SEO

Chicago Digital Marketing Firm, Deep Footprint, Raises $18 Billion in Venture Capital Funding

Hundred Dollar Bill

Comedian Lewis Black noted that the economy must be turning around because if Facebook is worth 50 million dollars, imagine what real sh*t’s going to be worth!

Filed Under: SEM, SEO

Responsive Web Design = Better SEO

Responsive web design

Think back to the last time you paid a visit to a website you’d previously visited on a desktop from your smartphone. Your experience interacting with the site in question via a different device almost certainly fell into one of three categories: awful, ok or awesome. Now ask yourself, what exactly was responsible for your rating? If you’re anything like the other 271 million mobile device owners here in the U.S. (91% of whom keep their phones within arms reach 24 hours a day, seven days a week); your critical assessment probably depends on how good of a job that website did of serving itself to your smartphone.

Filed Under: SEO Tagged With: Responsive Design

Penguin Attack: Small Miracle’s Road to Search Ranking Success

penguinsCase Study: Overcoming Google Penalties for a Child Care Center:

Small Miracles owns and operates five pre-school and daycare centers in Arizona. As a client since the fall of 2010, Small Miracles more recently partnered with our SEO Team to help increase their online visibility and attract new students.

Filed Under: Case Study, SEO

Expanded Site Content Increases Site Traffic & Online Product Visibility

Site traffic statisticsCase Study: Building an SEO Solution for a Pump Manufacturer:

March Pump is a manufacturer of pumps and motors for use in various chemical, industrial, medical, marine, solar and OEM applications. Their website provides site visitors with a unique pump search tool, product details to aid in the decision making/purchasing process, along with a distributor search tool that identifies local contacts for purchasing March Pump products.

Filed Under: Case Study, SEO

The Future of Search = Personalized Local Results

Google Local Business Listing optimization

When was the last time you conducted a simple Google search for museums, hotels, restaurants, bars or even pizza in your neighborhood? If your answer is ‘not in the last few weeks’, it might be a good idea to conduct a quick search for these simple, straightforward search terms. The results you receive might surprise you.

Filed Under: Local SEO, SEO

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