Danger & Reward – What You Should Know About Google Possum & Penguin 4.0
Google’s search algorithm released significant updates last month. Did you happen to see a change in your local or organic rankings?
Before you review your traffic and ranking reports for the last 6-8 weeks, you should have a firm grasp of what algorithm changes were made. Not only will you understand the recent changes at a higher level, but you’ll be in a better position to make any necessary updates to your website, Google My Business page and link profile.
4 Steps to Reevaluate Your PPC Campaign Now That Google’s Side Ads are Gone
One of the biggest mistake marketers make is assuming that all of the data from a major study or a recent search algorithm update applies directly to them. Yes, a lot of the vertical stats highlighted in digital marketing case studies and related blog/forum analysis are indeed accurate. However, every marketer, campaign and management style is different and the campaigns that you have set up for your organization are likely much different from the majority of the companies highlighted in those studies.
4 Insider Tips to Help Select a First-Class Digital Agency
A digital marketing agency can help your business move in the right direction and help customers find your company online. When you don’t have in-house resources devoted to such tasks, working with an outside agency allows you to work with knowledgeable industry experts who live and breathe SEO, SEM, social media and content marketing.
However, when you invest in your digital presence you are investing in an intangible good, which can make it a little difficult to grasp what you are you really getting for your money, especially when you’re just getting started. For this reason it’s very important to put in the initial legwork when researching and interviewing prospective digital agencies, so that you understand the relationship you are entering into and can ensure accountability.
4 Simple Ways To Improve your Google Display Network Direct Response Campaign
Looking to improve your direct response campaign on the Google Display Network but not sure where to start?
Good news, you’re in the right place! And, we can help you get better results from your campaign!
The following 4 techniques will breathe fresh air into any stagnant campaign and improve performance in less than a week.
Mobile SEO: The Past, Present and Future
Mobile, mobile, mobile. It sounds like a buzzword nowadays. Some thought mobile sites were a fad or sales gimmick to upsell your existing website, but the reality is that mobile phones are actually the largest and most widely used devices by consumers by far – definitely not a fad.
The 3 Biggest Changes to Paid Search in 2016
SEO (Search Engine Optimization) has received a lot of attention these past few months due to massive algorithm changes (different variations of Panda, Penguin, Mobilegeddon etc.), but 2016 is actually ramping up to be one of the most significant years for paid search in the 15 years PPC (pay-per-click) advertising has been around. That’s quite a statement, so let’s get right to it! Whether you are a beginner or seasoned pro, let’s see what these changes are and how they may affect you.
What is Content Marketing? Why Should You Care?
You know that marketing efforts are important to remind your customers about your business’ expertise, but are the efforts you have in place making enough of an impact?
Do your online marketing and communication efforts even extend beyond your own website?
SEO for Ecommerce – It’s All About that Brand
Is SEO for ecommerce websites drastically different from other websites? Yes and no.
Ecommerce for SEO doesn’t deviate too far away from any approach you would take for normal SEO. There are two key differences: the focus on individual products, and the importance of brand and brand awareness. While brand awareness is always key, it plays a larger role with ecommerce, because if consumers don’t trust a brand, they simply will not buy it. Therefore, offsite mentions play a bigger role with ecommerce sites.
Need for speed—is your website fast enough?
Have you ever asked yourself: is my website fast enough? In today’s world, even if you build something that looks good and functions well, it’s still possible that you could be missing out on the little things that might make a big difference for you. We’re here to tell you that that one of these “little things” is site speed.
Your Website as a Digital Marketing Asset
Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?
