Mobile, mobile, mobile. It sounds like a buzzword nowadays. Some thought mobile sites were a fad or sales gimmick to upsell your existing website, but the reality is that mobile phones are actually the largest and most widely used devices by consumers by far – definitely not a fad.
SEO (Search Engine Optimization) has received a lot of attention these past few months due to massive algorithm changes (different variations of Panda, Penguin, Mobilegeddon etc.), but 2016 is actually ramping up to be one of the most significant years for paid search in the 15 years PPC (pay-per-click) advertising has been around. That’s quite a statement, so let’s get right to it! Whether you are a beginner or seasoned pro, let’s see what these changes are and how they may affect you.
You know that marketing efforts are important to remind your customers about your business’ expertise, but are the efforts you have in place making enough of an impact?
Do your online marketing and communication efforts even extend beyond your own website?
Is SEO for ecommerce websites drastically different from other websites? Yes and no.
Ecommerce for SEO doesn’t deviate too far away from any approach you would take for normal SEO. There are two key differences: the focus on individual products, and the importance of brand and brand awareness. While brand awareness is always key, it plays a larger role with ecommerce, because if consumers don’t trust a brand, they simply will not buy it. Therefore, offsite mentions play a bigger role with ecommerce sites.
Have you ever asked yourself: is my website fast enough? In today’s world, even if you build something that looks good and functions well, it’s still possible that you could be missing out on the little things that might make a big difference for you. We’re here to tell you that that one of these “little things” is site speed.
Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?
SEO is the practice of improving the visibility of your website within search rankings of Google, Bing and Yahoo. Local SEO is a system that aligns the important information about your business (name, address, phone number and website) as well as your services, office hours and offers across several search engines, local directories, social media profiles and your Google ‘My Business’ page.
Let us give you 3 reasons why local SEO is an important option for your business.
After investing so much time and money in your new website, how do you measure the ROI (Return on Investment)? How do you capture more leads?
The best way to manage your website’s progress is to add Google Analytics to your website. This powerful data-analysis program is installed on over 10 million websites around the world.