Interested in boosting the performance of your website? Assuming so, it’s time to start concentrating on conversion rate optimization (CRO). Instead of setting up a marketing campaign to drum up traffic, a CRO campaign uses targeted website updates to contribute to business goals.
With conversion rate optimization, your priority should focus on taking existing website traffic and encouraging specific actions. When you can make the most of your current web traffic – which already includes prospects interested in your product/service – you can reap the benefits tied to an optimized conversion rate in terms of increased business and revenue.