UX

Get Back to Basics With 6 CRO Best Practices

Interested in boosting the performance of your website? Assuming so, it’s time to start concentrating on conversion rate optimization (CRO). Instead of setting up a marketing campaign to drum up traffic, a CRO campaign uses targeted website updates to contribute to business goals.

With conversion rate optimization, your priority should focus on taking existing website traffic and encouraging specific actions. When you can make the most of your current web traffic – which already includes prospects interested in your product/service – you can reap the benefits tied to an optimized conversion rate in terms of increased business and revenue.

5 Proven Ways to Increase Site Visitor Page Views

Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.

Do This: Enhance Your Blog Posts for Superior SEO Results

Optimizing your blogs for search engines is key to taking your content to the next level, and proper blog SEO will drive more visibility and traffic to your website. Here are some suggested best-practices to optimize your web content.

Optimize Blog Content with Targeted Keywords

You need a strategic approach to writing about your business’ products and services in each blog post. This involves identifying keywords through:

Having a digital marketing partner research appropriate keywords
Review competitor web content to determine popular terms/topics
Using language you believe prospective customers will use to search for your business

Mobile SEO: The Past, Present and Future

Mobile, mobile, mobile. It sounds like a buzzword nowadays. Some thought mobile sites were a fad or sales gimmick to upsell your existing website, but the reality is that mobile phones are actually the largest and most widely used devices by consumers by far – definitely not a fad.

Need for speed—is your website fast enough?

Have you ever asked yourself: is my website fast enough? In today’s world, even if you build something that looks good and functions well, it’s still possible that you could be missing out on the little things that might make a big difference for you. We’re here to tell you that that one of these “little things” is site speed.

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