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SEO News Roundup March 2021: Google Updates, Other Platforms Disappearing

March 2021 was a busy month for SEO and the broader world of digital marketing. It saw as many as seven updates to the Google algorithm – all unconfirmed – as we wait for the next core algorithm update. It also saw several platforms like Yahoo Answers in Facebook Analytics announcing that they would be shutting down.

As Many as 7 Google Updates Happened in March

There were as many as seven unconfirmed updates to the Google algorithm that do not seem to target specific industries or characteristics of a site. However, one update in particular saw the return of several featured snippets for searches that had disappeared in mid-February. It’s unknown at this time if the featured snippets disappearing were a technical issue or perhaps a misstep on Google’s part.

Filed Under: SEO, Social Media

5 Questions to Guide Social Media Marketing Success

Many companies decide to include links to their social media profiles in their website’s design. However, not as many companies consistently post updates to each platform.

By definition, a social media account encompasses regular activity and allows for two-way communication between a company and their partners, customers and prospects. Additionally, regular postings and management of each social media account can benefit a company by enhancing their online persona and contributing to customer satisfaction.

Chicago SMM professionals

Filed Under: General, Social Media

Google Analytics: The Swiss Army Knife of Digital Marketing

If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.

Google Analytics help drive website updates

Filed Under: General, Local SEO, SEM, SEO, Social Media, UX

Twitter Cards – Your Website and Social Meta Data

Twitter cards

This is part 3 of our 3 part series on Meta data.

Filed Under: Social Media Tagged With: Meta Data

Use Meta tags to increase traffic from Facebook Users

Facebook

This is part 2 of our 3 part series on Meta data.

Filed Under: SEO, Social Media Tagged With: Meta Data

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