According to a recent survey, over 60% of U.S. consumers now shop online at least once a month. Nearly one-third of those online shoppers surveyed anticipated spending more money on online purchases the following month than they did in the previous month. That’s certainly good news for your business’ website. But is it up for the challenge? And, how can you stay connected with site visitors who leave without making a purchase or giving you their contact information? That’s where display remarketing comes in.
December 2019 was mostly a quiet month in the SEO world with Google and the other search giants largely holding back on any major updates. Most changes were isolated to minor tweaks to current services, including Google News, Search Console, and GoogleBot.
Google News Just Got Easier to Use
Google’s BERT update from back in October has paved the way for Google News to start automatically including articles that meet their content guidelines. Previously, sites had to submit their articles for inclusion via a sitemap specifically for articles or with the index API. Now, as long as you meet Google’s content guidelines for Google News, your article will be considered for inclusion without having to submit it to Google News. Keep in mind, inclusion does not mean it will rank for a given search.
While November 2019 only saw one major event happen in the form of Google’s “Bedlam” update, that singular event left the SEO community far from quiet. This update caused several shifts and swings in rankings and traffic, although its exact application is still up for debate.
What’s was the Bedlam Update?
The Bedlam update was an unannounced update to Google’s core algorithm. While Google has a small streak of announcing updates recently, like the BERT update back in October, this update was not named or announced by Google and wasn’t even confirmed until the 13th of November. The update was dubbed “Bedlam” by Joy Hawkins for the panic and confusion it caused.
Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.
When you’re a running a small to mid-size business it can be a challenge to keep up with continual changes to the digital marketing and search landscape. But, if you want to remain competitive online or recover from prior penalizations, you’ve got to find a way to prioritize this aspect of your small business’ marketing mix.
Whether you’re looking to finally get moving with SEO on your own or partnering with a trusted digital agency, we’re glad to hear you’re making SEO a priority! Outside establishing a respectable website that looks and functions according to recent best practices, there are many things you can do help move the needle on your SEO campaign.
If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.
Having SSL integrated on your website is becoming more imperative these days for many reasons, not the least of which includes a boost in your SEO ranking.
Over two-thirds of B2B transactions begin with a generic search on a search engine. Therefore, one of the most important elements of a holistic marketing strategy is to establish trust with the prospective buyer, especially when they’ll be searching for your brand or services on a search engine like Google.
Optimizing your blogs for search engines is key to taking your content to the next level, and proper blog SEO will drive more visibility and traffic to your website. Here are some suggested best-practices to optimize your web content.
Optimize Blog Content with Targeted Keywords
You need a strategic approach to writing about your business’ products and services in each blog post. This involves identifying keywords through:
- Having a digital marketing partner research appropriate keywords
- Review competitor web content to determine popular terms/topics
- Using language you believe prospective customers will use to search for your business
Google’s search algorithm released significant updates last month. Did you happen to see a change in your local or organic rankings?
Before you review your traffic and ranking reports for the last 6-8 weeks, you should have a firm grasp of what algorithm changes were made. Not only will you understand the recent changes at a higher level, but you’ll be in a better position to make any necessary updates to your website, Google My Business page and link profile.