Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.
When you’re a running a small to mid-size business it can be a challenge to keep up with continual changes to the digital marketing and search landscape. But, if you want to remain competitive online or recover from prior penalizations, you’ve got to find a way to prioritize this aspect of your small business’ marketing mix.
Whether you’re looking to finally get moving with SEO on your own or partnering with a trusted digital agency, we’re glad to hear you’re making SEO a priority! Outside establishing a respectable website that looks and functions according to recent best practices, there are many things you can do help move the needle on your SEO campaign.
If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.
Having SSL integrated on your website is becoming more imperative these days for many reasons, not the least of which includes a boost in your SEO ranking.
Over two-thirds of B2B transactions begin with a generic search on a search engine. Therefore, one of the most important elements of a holistic marketing strategy is to establish trust with the prospective buyer, especially when they’ll be searching for your brand or services on a search engine like Google.
Optimizing your blogs for search engines is key to taking your content to the next level, and proper blog SEO will drive more visibility and traffic to your website. Here are some suggested best-practices to optimize your web content.
Optimize Blog Content with Targeted Keywords
You need a strategic approach to writing about your business’ products and services in each blog post. This involves identifying keywords through:
- Having a digital marketing partner research appropriate keywords
- Review competitor web content to determine popular terms/topics
- Using language you believe prospective customers will use to search for your business
Google’s search algorithm released significant updates last month. Did you happen to see a change in your local or organic rankings?
Before you review your traffic and ranking reports for the last 6-8 weeks, you should have a firm grasp of what algorithm changes were made. Not only will you understand the recent changes at a higher level, but you’ll be in a better position to make any necessary updates to your website, Google My Business page and link profile.
Mobile, mobile, mobile. It sounds like a buzzword nowadays. Some thought mobile sites were a fad or sales gimmick to upsell your existing website, but the reality is that mobile phones are actually the largest and most widely used devices by consumers by far – definitely not a fad.
Is SEO for ecommerce websites drastically different from other websites? Yes and no.
Ecommerce for SEO doesn’t deviate too far away from any approach you would take for normal SEO. There are two key differences: the focus on individual products, and the importance of brand and brand awareness. While brand awareness is always key, it plays a larger role with ecommerce, because if consumers don’t trust a brand, they simply will not buy it. Therefore, offsite mentions play a bigger role with ecommerce sites.
Have you ever asked yourself: is my website fast enough? In today’s world, even if you build something that looks good and functions well, it’s still possible that you could be missing out on the little things that might make a big difference for you. We’re here to tell you that that one of these “little things” is site speed.