Deep Footprint

Digital Marketing Solutions that make an Impression

Header Phone

773.801.7001
  • Home
  • Who We Are
  • SEO 101
  • What We Do
  • Budget
  • Successes
  • Contact
  • Web Design
  • Blog

SEO News Roundup March 2021: Google Updates, Other Platforms Disappearing

March 2021 was a busy month for SEO and the broader world of digital marketing. It saw as many as seven updates to the Google algorithm – all unconfirmed – as we wait for the next core algorithm update. It also saw several platforms like Yahoo Answers in Facebook Analytics announcing that they would be shutting down.

As Many as 7 Google Updates Happened in March

There were as many as seven unconfirmed updates to the Google algorithm that do not seem to target specific industries or characteristics of a site. However, one update in particular saw the return of several featured snippets for searches that had disappeared in mid-February. It’s unknown at this time if the featured snippets disappearing were a technical issue or perhaps a misstep on Google’s part.

Filed Under: SEO, Social Media

Our Top 5 SEO Tips For 2021

After a year of hardship, businesses are looking for creative ways to stand out online. While there are a number of ways to increase traffic to your website, there’s really no substitute for having an effective SEO strategy. In 2021, these five tips can help you increase your presence in Google search results and get more visitors to your site.

Filed Under: SEO

Remarketing 101: Why Display Remarketing is Right for Your Business

According to a recent survey, over 60% of U.S. consumers now shop online at least once a month. Nearly one-third of those online shoppers surveyed anticipated spending more money on online purchases the following month than they did in the previous month. That’s certainly good news for your business’ website. But is it up for the challenge? And, how can you stay connected with site visitors who leave without making a purchase or giving you their contact information? That’s where display remarketing comes in.

Filed Under: General, SEO

SEO News Roundup December 2019: Mostly a Quiet Month

December 2019 was mostly a quiet month in the SEO world with Google and the other search giants largely holding back on any major updates. Most changes were isolated to minor tweaks to current services, including Google News, Search Console, and GoogleBot.

Google News Just Got Easier to Use

Google’s BERT update from back in October has paved the way for Google News to start automatically including articles that meet their content guidelines. Previously, sites had to submit their articles for inclusion via a sitemap specifically for articles or with the index API. Now, as long as you meet Google’s content guidelines for Google News, your article will be considered for inclusion without having to submit it to Google News. Keep in mind, inclusion does not mean it will rank for a given search.

Filed Under: General, SEO

SEO News Roundup November 2019: Google’s Bedlam Update

While November 2019 only saw one major event happen in the form of Google’s “Bedlam” update, that singular event left the SEO community far from quiet. This update caused several shifts and swings in rankings and traffic, although its exact application is still up for debate.

What’s was the Bedlam Update?

The Bedlam update was an unannounced update to Google’s core algorithm. While Google has a small streak of announcing updates recently, like the BERT update back in October, this update was not named or announced by Google and wasn’t even confirmed until the 13th of November. The update was dubbed “Bedlam” by Joy Hawkins for the panic and confusion it caused.

Filed Under: General, SEO

5 Proven Ways to Increase Site Visitor Page Views

Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.

Improve site visitor engagement

Filed Under: General, SEO, UX

5 Vital SEO Strategies for Small Businesses

Kick-start your small business SEO campaign with these tips!

When you’re a running a small to mid-size business it can be a challenge to keep up with continual changes to the digital marketing and search landscape. But, if you want to remain competitive online or recover from prior penalizations, you’ve got to find a way to prioritize this aspect of your small business’ marketing mix.

Whether you’re looking to finally get moving with SEO on your own or partnering with a trusted digital agency, we’re glad to hear you’re making SEO a priority! Outside establishing a respectable website that looks and functions according to recent best practices, there are many things you can do help move the needle on your SEO campaign.

Filed Under: Local SEO, SEO

Google Analytics: The Swiss Army Knife of Digital Marketing

If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.

Google Analytics help drive website updates

Filed Under: General, Local SEO, SEM, SEO, Social Media, UX

Why You Need an SSL Certificate Now

Having SSL integrated on your website is becoming more imperative these days for many reasons, not the least of which includes a boost in your SEO ranking.

SSL cert benefits

Filed Under: General, SEO

Elements of a Successful B2B SEO Strategy

Over two-thirds of B2B transactions begin with a generic search on a search engine. Therefore, one of the most important elements of a holistic marketing strategy is to establish trust with the prospective buyer, especially when they’ll be searching for your brand or services on a search engine like Google.

B2B SEO keyword planning

Filed Under: General, SEO

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to Next Page »

Categories

  • Case Study
  • General
  • Local SEO
  • SEM
  • SEO
  • Social Media
  • UX
Call 773.801.7001
A digital marketing strategist will be in touch soon!
Deep Foorprint is an ePageCity initiative
Follow us on Facebook Follow us on LinkedIn Follow us on Twitter
111 North Wabash Ave., Suite 3046-Chicago, IL 60602773.801.7001
  • Blog
  • Web Design
  • Privacy Policy
  • Accessibility
2023 © Deep Footprint