If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.
4 Simple Ways To Improve your Google Display Network Direct Response Campaign
Looking to improve your direct response campaign on the Google Display Network but not sure where to start?
Good news, you’re in the right place! And, we can help you get better results from your campaign!
The following 4 techniques will breathe fresh air into any stagnant campaign and improve performance in less than a week.
The 3 Biggest Changes to Paid Search in 2016
SEO (Search Engine Optimization) has received a lot of attention these past few months due to massive algorithm changes (different variations of Panda, Penguin, Mobilegeddon etc.), but 2016 is actually ramping up to be one of the most significant years for paid search in the 15 years PPC (pay-per-click) advertising has been around. That’s quite a statement, so let’s get right to it! Whether you are a beginner or seasoned pro, let’s see what these changes are and how they may affect you.
Your Website as a Digital Marketing Asset
Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?