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Google Analytics: The Swiss Army Knife of Digital Marketing

If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.

Google Analytics help drive website updates

Filed Under: General, Local SEO, SEM, SEO, Social Media, UX

4 Simple Ways To Improve your Google Display Network Direct Response Campaign

Google Display Network Ad CampaignsLooking to improve your direct response campaign on the Google Display Network but not sure where to start?

Good news, you’re in the right place! And, we can help you get better results from your campaign!

The following 4 techniques will breathe fresh air into any stagnant campaign and improve performance in less than a week.

Filed Under: General, SEM

The 3 Biggest Changes to Paid Search in 2016

Paid Search ChangesSEO (Search Engine Optimization) has received a lot of attention these past few months due to massive algorithm changes (different variations of Panda, Penguin, Mobilegeddon etc.), but 2016 is  actually ramping up to be one of the most significant years for paid search in the 15 years PPC (pay-per-click) advertising has been around. That’s quite a statement, so let’s get right to it! Whether you are a beginner or seasoned pro, let’s see what these changes are and how they may affect you.

Filed Under: General, SEM

Your Website as a Digital Marketing Asset

Open laptop and tablet

Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?

Filed Under: SEM, SEO

Chicago Digital Marketing Firm, Deep Footprint, Raises $18 Billion in Venture Capital Funding

Hundred Dollar Bill

Comedian Lewis Black noted that the economy must be turning around because if Facebook is worth 50 million dollars, imagine what real sh*t’s going to be worth!

Filed Under: SEM, SEO

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