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5 Vital SEO Strategies for Small Businesses

Kick-start your small business SEO campaign with these tips!

When you’re a running a small to mid-size business it can be a challenge to keep up with continual changes to the digital marketing and search landscape. But, if you want to remain competitive online or recover from prior penalizations, you’ve got to find a way to prioritize this aspect of your small business’ marketing mix.

Whether you’re looking to finally get moving with SEO on your own or partnering with a trusted digital agency, we’re glad to hear you’re making SEO a priority! Outside establishing a respectable website that looks and functions according to recent best practices, there are many things you can do help move the needle on your SEO campaign.

Google Analytics: The Swiss Army Knife of Digital Marketing

If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.

Google Analytics help drive website updates

Danger & Reward – What You Should Know About Google Possum & Penguin 4.0

Recent updates to local search rankings and the Google Penguin 4.0 release

Google’s search algorithm released significant updates last month. Did you happen to see a change in your local or organic rankings?

Before you review your traffic and ranking reports for the last 6-8 weeks, you should have a firm grasp of what algorithm changes were made. Not only will you understand the recent changes at a higher level, but you’ll be in a better position to make any necessary updates to your website, Google My Business page and link profile.

3 Ways Local SEO Can Boost Your Business

Local marketing through local search optimization

SEO is the practice of improving the visibility of your website within search rankings of Google, Bing and Yahoo. Local SEO is a system that aligns the important information about your business (name, address, phone number and website) as well as your services, office hours and offers across several search engines, local directories, social media profiles and your Google ‘My Business’ page.

Let us give you 3 reasons why local SEO is an important option for your business.

The Future of Search = Personalized Local Results

Google Local Business Listing optimization

When was the last time you conducted a simple Google search for museums, hotels, restaurants, bars or even pizza in your neighborhood? If your answer is ‘not in the last few weeks’, it might be a good idea to conduct a quick search for these simple, straightforward search terms. The results you receive might surprise you.

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