Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.
If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.
Having SSL integrated on your website is becoming more imperative these days for many reasons, not the least of which includes a boost in your SEO ranking.
Over two-thirds of B2B transactions begin with a generic search on a search engine. Therefore, one of the most important elements of a holistic marketing strategy is to establish trust with the prospective buyer, especially when they’ll be searching for your brand or services on a search engine like Google.
When it comes to using photos on your website or in your blog posts, there are a few steps you should take to make sure each image is properly optimized for SEO. When done correctly, optimized images can help your web pages be found in relevant search queries.
Meta tags are a group of elements that help to “catalog” and describe different components of a website. They are an important fundamental for an SEO optimized website and should follow the latest industry guidelines. To get the most out of the time you spend writing meta tags and to ensure they do their job properly, let’s run through some of the basics.
Optimizing your blogs for search engines is key to taking your content to the next level, and proper blog SEO will drive more visibility and traffic to your website. Here are some suggested best-practices to optimize your web content.
Optimize Blog Content with Targeted Keywords
You need a strategic approach to writing about your business’ products and services in each blog post. This involves identifying keywords through:
- Having a digital marketing partner research appropriate keywords
- Review competitor web content to determine popular terms/topics
- Using language you believe prospective customers will use to search for your business
Google’s search algorithm released significant updates last month. Did you happen to see a change in your local or organic rankings?
Before you review your traffic and ranking reports for the last 6-8 weeks, you should have a firm grasp of what algorithm changes were made. Not only will you understand the recent changes at a higher level, but you’ll be in a better position to make any necessary updates to your website, Google My Business page and link profile.
One of the biggest mistake marketers make is assuming that all of the data from a major study or a recent search algorithm update applies directly to them. Yes, a lot of the vertical stats highlighted in digital marketing case studies and related blog/forum analysis are indeed accurate. However, every marketer, campaign and management style is different and the campaigns that you have set up for your organization are likely much different from the majority of the companies highlighted in those studies.
A digital marketing agency can help your business move in the right direction and help customers find your company online. When you don’t have in-house resources devoted to such tasks, working with an outside agency allows you to work with knowledgeable industry experts who live and breathe SEO, SEM, social media and content marketing.
However, when you invest in your digital presence you are investing in an intangible good, which can make it a little difficult to grasp what you are you really getting for your money, especially when you’re just getting started. For this reason it’s very important to put in the initial legwork when researching and interviewing prospective digital agencies, so that you understand the relationship you are entering into and can ensure accountability.