February 2020 was a busy month for SEO as both Google and Bing saw updates to search and their products. This includes an unconfirmed Google algorithm update, GSC getting review snippet reports, and Bing now has a new look (and features).
There was a Google Update, and then there wasn’t
On February 7th and 8th, the SEO Community was buzzing with talk about an unconfirmed and unannounced Google Update. Several sites, like MozCast were reporting a highly volatile timeframe for about 5 days – which almost never happens for that length of time. SEOs were reporting massive shifts in rankings, both positive and negative. Google did not confirm any sort of update and instead stated “We do updates all the time.”
January was an eventful month for SEO! Google changed the way SERP snippets appear on desktop…and then changed it back less than a week later after it went over poorly. There was also a mild broad core algorithm update, URL Removals were finally added to the new GSC platform, and data-vocabulary.org schema has been deprecated, leaving Schema.org markup as the go-to way to win enhanced results from Google.
According to a recent survey, over 60% of U.S. consumers now shop online at least once a month. Nearly one-third of those online shoppers surveyed anticipated spending more money on online purchases the following month than they did in the previous month. That’s certainly good news for your business’ website. But is it up for the challenge? And, how can you stay connected with site visitors who leave without making a purchase or giving you their contact information? That’s where display remarketing comes in.
December 2019 was mostly a quiet month in the SEO world with Google and the other search giants largely holding back on any major updates. Most changes were isolated to minor tweaks to current services, including Google News, Search Console, and GoogleBot.
Google News Just Got Easier to Use
Google’s BERT update from back in October has paved the way for Google News to start automatically including articles that meet their content guidelines. Previously, sites had to submit their articles for inclusion via a sitemap specifically for articles or with the index API. Now, as long as you meet Google’s content guidelines for Google News, your article will be considered for inclusion without having to submit it to Google News. Keep in mind, inclusion does not mean it will rank for a given search.
While November 2019 only saw one major event happen in the form of Google’s “Bedlam” update, that singular event left the SEO community far from quiet. This update caused several shifts and swings in rankings and traffic, although its exact application is still up for debate.
What’s was the Bedlam Update?
The Bedlam update was an unannounced update to Google’s core algorithm. While Google has a small streak of announcing updates recently, like the BERT update back in October, this update was not named or announced by Google and wasn’t even confirmed until the 13th of November. The update was dubbed “Bedlam” by Joy Hawkins for the panic and confusion it caused.
Many companies decide to include links to their social media profiles in their website’s design. However, not as many companies consistently post updates to each platform.
By definition, a social media account encompasses regular activity and allows for two-way communication between a company and their partners, customers and prospects. Additionally, regular postings and management of each social media account can benefit a company by enhancing their online persona and contributing to customer satisfaction.
Interested in boosting the performance of your website? Assuming so, it’s time to start concentrating on conversion rate optimization (CRO). Instead of setting up a marketing campaign to drum up traffic, a CRO campaign uses targeted website updates to contribute to business goals.
With conversion rate optimization, your priority should focus on taking existing website traffic and encouraging specific actions. When you can make the most of your current web traffic – which already includes prospects interested in your product/service – you can reap the benefits tied to an optimized conversion rate in terms of increased business and revenue.
Whether or not you already have an SEO program underway, it’s important that you work on further engaging site visitors by delivering the content they came to your website looking for. You can do this by committing resources to improve the structure of your web page design, boosting interlinking across your site and making design changes that allow visitors to more logically understand where they should click next.
When you’re a running a small to mid-size business it can be a challenge to keep up with continual changes to the digital marketing and search landscape. But, if you want to remain competitive online or recover from prior penalizations, you’ve got to find a way to prioritize this aspect of your small business’ marketing mix.
Whether you’re looking to finally get moving with SEO on your own or partnering with a trusted digital agency, we’re glad to hear you’re making SEO a priority! Outside establishing a respectable website that looks and functions according to recent best practices, there are many things you can do help move the needle on your SEO campaign.
If you’re looking to better understand your website, digital marketing efforts, site visitors or regular customers, Google Analytics can help! With Google Analytics’ help you can run full diagnostics of your website which will help you identify website and/or campaign elements that are working in your favor, as well as those that are not. These key insights can then help to improve your website along with any supporting SEO, SEM, social or local campaigns.